How to Become Ungated on Amazon: A Step-by-Step Guide

 Selling on Amazon is a lucrative opportunity, but some product categories, brands, and subcategories are restricted, requiring approval before sellers can list them. This process is known as "gating." If you’re wondering how to become ungated on Amazon, this guide will walk you through the process, providing actionable steps to expand your selling potential.

What Does Being Ungated Mean?

Amazon imposes restrictions on specific categories and brands to maintain quality control and prevent counterfeit or low-quality products. Becoming "ungated" means obtaining approval to sell in these restricted categories or brands. This is essential for sellers who want to scale their business and maximize their product offerings.

Why Does Amazon Gate Certain Categories?

Amazon restricts categories to:

  • Ensure product authenticity and quality.

  • Protect brand reputation.

  • Prevent counterfeiting and fraud.

  • Comply with legal and safety regulations.

How to Become Ungated on Amazon

Step 1: Check If a Product is Gated

Before selling a product, check if it’s gated by attempting to list it. If Amazon restricts the category, you’ll see a notification requiring approval.

Step 2: Meet Amazon’s Requirements

Amazon usually requires:

  • A professional seller account (Individual accounts do not qualify for ungating requests).

  • A strong sales history and good account metrics.

  • Supplier invoices that verify product authenticity.

  • Compliance with category-specific documentation (e.g., safety certifications, brand approvals).

Step 3: Source from Reputable Suppliers

To successfully become ungated, you must purchase products from authorized wholesalers or manufacturers. The invoices you submit must meet Amazon’s requirements:

  • They should be from recognized distributors or brands.

  • They must include your business name and address.

  • The invoice should list at least 10 units of the product.

Step 4: Submit Your Application

Once you have the necessary documentation, follow these steps:

  1. Log into your Amazon Seller Central account.

  2. Click Inventory > Add a Product.

  3. Search for the restricted item.

  4. Click Request Approval.

  5. Upload the necessary invoices and documents.

Step 5: Wait for Amazon’s Response

Amazon typically reviews applications within a few days, but it can take up to two weeks. If denied, review the rejection reasons and submit improved documentation.

Tips to Increase Your Chances of Getting Ungated

  • Use Reliable Suppliers: Amazon prefers invoices from authorized wholesalers or manufacturers.

  • Ensure Accurate Invoices: Make sure your supplier’s details match what’s on Amazon’s approved list.

  • Maintain Good Seller Performance: High ratings, low defect rates, and strong sales history improve approval chances.

  • Provide Additional Documentation: If necessary, provide product certifications, safety sheets, or letters of authorization.

Categories That Require Approval

Amazon restricts several categories, including:

  • Grocery & Gourmet Foods

  • Health & Personal Care

  • Beauty Products

  • Automotive Parts

  • Toys & Games (during Q4)

Each category has unique requirements, so research the specifics before applying.

Final Thoughts

Understanding how to become ungated on Amazon is crucial for expanding your business. Following the proper steps, sourcing from reputable suppliers, and ensuring compliance with Amazon’s requirements will help you gain approval quickly.

If you need professional assistance with Amazon ungating and account management, check out SAEcom FBA Pro for expert services tailored to your business growth.

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